Why to use Facebook Ads for your Bead Store

Wondering how you can get more people in your bead store this year? A sure-fire and VERY inexpensive way to see more new faces is by taking advantage of Facebook advertising.

Don't confuse Facebook advertising as a complicated mess of social networking, twittering, and spending hours on the web. Facebook advertising is a simple tool for creating highly targeted pay-per-click ads shown to Facebook users (which there are now over 350,000,000).

Main benefits of Facebook advertising:

• Specific Targeting:You can specifically target people by interest (say, beading?), location (say, your small town?), and a number of other factors including place of employement, relationship status, gender preference, etc.
• Budget Control: Minimum budget for the ads are $1/day. Now, I doubt you'll see much result by spending so little, but the point is that you have absolute budget control with Facebook advertising. Also, because you spend according to how many people actually click your ad, there is no big upfront cost to get started, like most advertising.
  
• Return on Investment: Fortunately, if you are a bead store, you will have a very easy time with Facebook. The kind of relationship marketing Facebook provides coincides perfectly with the clients in our industry (I'll explain more later).
  
• Low Competition: How many bead stores do you think are utilizing this type of advertising? Now, how many in your town? You have very little competition in the Facebook market. If you are lucky, the people in your town browsing Facebook
  
• Trust Factor: Facebook screens all of its ads for inappropriate images, poorly written content, and relevancy. The result is that the users experience only ads which are relevant and, well, not "spammy." This relates to very high click through rates (the number of people who click your ads).
  

Facebook advertising is not a good solution for those looking to turn immediate sales from each click (i.e. online retail sales). People browsing Facebook do not have their wallets in their hands, ready to make a purchase in your online store. Rather, Facebook is a tool for creating relationships with people in specific demographics with specific interests (i.e. people in your town interested in beading).

Get started today by visiting:
http://www.facebook.com/advertising